j0rd.ai

About

Your AI-driven series is greenlit. You've assembled a brilliant team. You just need someone who's led through this slog before.

In my role as AI Creator and workflow strategist for multiple long-form AI TV shows, I successfully do two crucial jobs at once.

Role 1. Steering a team around the pitfalls of an untested new space: interfacing directly with AI model teams on the benefits, costs and liabilities of their toolsets; communicating successes and challenges with our AI team to keep learning and teaching each other; hiring AI talents that fill in the gaps (producers, cinematographers, editors and VFX artists all make different AI Creators!); securing access and training on each month's new feature drops across a dozen models and platforms; pushing on legal when it's important enough to take a risk; and staying obsessively updated on releases and rumors of tools that can help us — keeping timing and budget front of mind. And that's just the boring part!

Role 2 — my passion. Building cinematic, docu-realistic scenes with an editor's eye — searching for the quirks that bring characters to life, that make them odd and unique in sound and feel and appearance. Using "cameras" and "lenses" that produce realistic, art-forward results for greater cinematic richness. Painstakingly building images, and storyboarding scenes down to the details and color shades that fit the context and era. And then bringing them to life with a focus on human nature and believability — eye movements, micro-expressions, the delicious pauses between thoughts. This applies both in AI and to our real-world actors, whom I assist with motion capture. I evaluate real-life auditions and attend shoots, making sure our actors' performances are enhancing their AI counterparts. All the old joys of filmmaking, intensified.

Previous to all this, I had a 20-year career as a non-fiction television editor with a deep focus on story and character growth — all skills I still employ every day, focusing on narrative arc as the technology around it evolves faster than anything I've ever seen in media.

At the end of the day, my job still feels like the same mission it always has: tell meaningful stories, support the talent around me, and never stop learning as the tools change, new models emerge, and new ways of seeing our crafts come into view.

Additionally, I'm a proud creative partner with Freepik, a filmmaker, a dad, and a Brooklyn neighborhoodbody — with aspirations to teach, to write, and to tell great stories.